Artificial Intelligence is taking center stage this holiday shopping season. Ret…
Artificial Intelligence is taking center stage this holiday shopping season. Retailers are leveraging AI to create personalized shopping experiences, improving customer engagement. However, the rise of AI also presents risks. Scammers are using deepfake technology to trick shoppers into making unsafe purchases. As consumers embrace digital tools for savings, staying vigilant is essential. The dual nature of AI impacts not just convenience, but trust in online shopping. This highlights the importance of secure digital transformations in retail.